Bel-Air Athletics
At Good Goods / Westbrook, I helped launch consumer apparel and merchandise programs including Bel-Air Athletics and the Will Smith x Jordan collaboration.
- My role
- Merchandise Manager | Good Goods / Westbrook
- Relationship
- Employee · Good Goods / Westbrook
- Employment tenure
- October 2016–May 2020
The assignment
Connect a recognizable creative world with product development, marketing and the operational detail a launch needs.
What I delivered
This work established the cross-functional approach I still use: understand the brand, get close to the product, and follow the details all the way through delivery.
My contribution
- Connected product development, brand storytelling, e-commerce and marketing.
- Coordinated production, fulfillment and customer delivery for releases and partnerships.
- Worked across internal teams and external partners to move launches from idea to execution.
A launch takes a connected team
At Good Goods / Westbrook, my merchandise-management role connected product development, e-commerce, marketing, production and fulfillment. Programs included Bel-Air Athletics and the Will Smith x Jordan collaboration. The image above shows the 2019 Bel-Air collection, within my October 2016–May 2020 employment tenure.
My role was merchandise management and launch execution. Photography and product artwork are credited to their respective creators.
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