mark david.

I build the brand.
And the business behind it.

Brand strategy, commerce and practical AI.
Built around culture. Carried through to delivery.

Let’s work together
Selected work Currently building We’re Back Co.
Jump to a project

Selected experience

Entertainment, community and commerce.

More work

More people, products and moving parts.

Jim JefferiesProduct direction & tour coordinationMolly BazCommerce, creative briefs & launch planningLumpia Surf TeamCo-owner · Brand & commerceVin Scully & the Tommy Lasorda estateSports merchandise & operationsWillow SmithTour merchandise & artist operations

The idea matters.
So does everything after.

Bring me in to launch a brand or collection, improve a commerce operation, or lead the work across creative, production and delivery.

Launch a brand or collection

Connect audience insight, positioning and product concepts to a clear creative brief and launch plan.

See it in We’re Back Co.

Improve commerce & retention

Bring the Shopify store, merchandising, email, SMS and performance reporting into the same plan.

See it in Club Quarantine

Lead the work through delivery

Coordinate products, partners, production and fulfillment through a collection launch or a tour handoff.

See it in the Jim Jefferies tour

AI consulting

Put AI to work
inside your brand.

I help brands and small teams turn repetitive work and creative bottlenecks into usable workflows. Built from the same practice I use to run We’re Back Co.

Codex & Claude
Research, code and workflow development
Higgsfield & Kive
Image and video development
Explore the WBC work

Creative from brief to handoff

Build a repeatable path from brand references and scripts to image and video concepts, review, and assets for each channel.

In my own workWBC campaign briefs, Kive imagery and Higgsfield video revisions.

Commerce work that connects

Use AI to support product copy, lifecycle emails, store improvements and performance reviews, with real product data and editable outputs.

In my own workShopify improvements, Omnisend email builds and Meta/Shopify reporting.

Tools your team can keep using

Turn a recurring task into a focused tool or documented workflow, with clear inputs, review checkpoints and a usable handoff.

In my own workCampaign attribution tagging, reusable creative briefs and this portfolio.

Start with one recurring task.

Map the bottleneck. Build a working version. Test it on real work. Leave your team with a clear way to run it.

Talk through a workflow
Mark David

Mark David

Goleta, California

Culture gets my attention. Building something around it keeps it.

I’ve spent the past decade building consumer brands and running the work behind them. My experience spans Westbrook, talent programs, live tours and businesses of my own.

Today, We’re Back Co. is where I put those disciplines together. I’m comfortable shaping the direction and getting deep into the details.

AI is part of that daily practice: developing creative, building tools and working through commerce decisions. I bring the same approach to consulting, with a clear brief, hands-on implementation and a handoff people can use.

Open to the right in-house role, contract or client partnership.

Download résumé

Experience

2024–present

We’re Back Co.

Founder & Brand Operations Lead

2020–present

Ambassador Brand Agency

Founder & E-commerce Operations Lead

2022–2026

Lumpia Surf Team

Co-owner & E-commerce Operations Lead

2019–2020

Three Six Zero

Day-to-Day Manager

2016–2020

Good Goods / Westbrook

Merchandise Manager

2015–2016

I Love Ugly

USA Operations & Accounts Manager