Willow Smith
I managed Klaviyo newsletter and audience segmentation work alongside tour merchandise, storage, fulfillment and event operations.
- My role
- Newsletter, segmentation and merchandise operations
- Relationship
- Client program · Ambassador Brand Agency
- Period
- Newsletter and segmentation work: 2023–2024
The assignment
Make the audience useful to the business through organized communications, meaningful segments and dependable operations.
What I delivered
Practical lifecycle and operations experience inside an established artist program.
My contribution
- Managed newsletters and audience exports in Klaviyo.
- Worked with SMS, repeat-buyer, potential-purchaser and win-back segments.
- Supported tour merchandise, storage, fulfillment and events.
Working on something similar?
Tell me about the brand, the audience and what needs to happen next.
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